Burberry, a name synonymous with British heritage and luxury, holds a complex relationship with African print. While the brand’s iconic check pattern reigns supreme, a lesser-known chapter involves a significant engagement with East African kitenge textiles, sparking both admiration and controversy. This article will delve into Burberry's use of African-inspired prints, examining the 2012 collection that ignited debate, exploring the brand's broader print history, and considering the various ways African-inspired aesthetics have manifested in Burberry's offerings, from two-piece outfits to wallpaper, and from men's pants to sneakers.
The 2012 Collection and the Question of Appropriation:
Burberry's 2012 collection featured designs that drew heavily on the vibrant colours and bold patterns of East African kitenge textiles. Kitenge, a vibrant wax-printed cotton cloth, holds immense cultural significance across East Africa, representing a rich tapestry of history, tradition, and storytelling. Its use in clothing transcends mere fashion; it's a symbol of identity, celebration, and community. Burberry's incorporation of these patterns into high-fashion garments, therefore, raised immediate questions about cultural appropriation.
While the collection showcased the beauty and artistry of kitenge, the brand's response to inquiries about its inspiration lacked the acknowledgment and respect many felt the situation demanded. The absence of a clear and forthright explanation regarding the sourcing of the designs, the collaborations (if any) with African designers or artisans, and the understanding of the cultural context fueled accusations of superficial appropriation – using cultural elements for profit without proper attribution or understanding. This lack of transparency created a void, allowing criticism to flourish and leaving many feeling that Burberry had profited from African cultural heritage without adequately acknowledging its source or giving back to the communities that created it. This event serves as a stark reminder of the ethical considerations brands must address when drawing inspiration from other cultures.
Burberry Check Print History: A Foundation of Identity:
To understand Burberry's relationship with print, we must examine its iconic check pattern. The Burberry check print history is deeply intertwined with the brand's identity. This distinctive pattern, initially used as a lining for gabardine coats, became a symbol of quality and British heritage. Its evolution from a functional element to a globally recognized brand marker showcases the power of consistent design and branding. The Burberry check, in its various iterations – including the Nova check – has become a coveted status symbol, featuring prominently across a wide range of products. Its enduring popularity underlines the importance of a well-established brand identity and the power of a visually striking and easily recognizable print.
Burberry Nova Check Print: A Modern Twist on Heritage:
The Burberry Nova check print, a variation on the original check, represents a modern interpretation of the brand's heritage. This updated design often incorporates smaller checks within the larger pattern, creating a more intricate and contemporary feel. Its versatility allows for its application across a broad range of products, from classic trench coats to modern sneakers, demonstrating the adaptability of the brand's signature print. The Nova check's success showcases Burberry's ability to innovate while staying true to its core identity.
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